It all began with a desire to send underprivileged children to school.
But we didn't have the resources to fund this dream. So, we decided to start a brand that could.
On April 1st, Fools Day, a foolish idea was born.
Odd socks, paired with a story.
What started as a joke turned into a serious passion project.
6 months later our first trial socks arrived. Disaster.
We reworked, worked, reworked and finally ended up with a collection we loved. Over the course of a year, we sent our socks to friends asking them for feedback. We received a love of love (and an occasional 'You're Stupid').
Both these responses made us proud and fueled the dream further.
The picture below is just a peek into what we want our brand to accomplish. Apart from making sustainable fashion sassy, this is what really inspires us to keep going.
We're just getting started.