WILD FABRIK is the brainchild of a dynamic trio of women and one man, who woke up from the corporate bubble and joined forces to shake up the norms and change the status quo in the fashion industry.
Our mission to leave the planet better than we found it keeps us accountable. Our vision of a greener world drives us and our ethical values dictate our methods.
To better understand why and how we inspire people to make conscious choices, we invite you to learn about our story…
Gergana, Co-founder, Business & Marketing
I have to admit that none of us engaged in sustainability seriously before taking a step back to re-evaluate what really matters.
Prompted by what we want for ourselves, our planet, and our future generations, we started adopting sustainable practices — from recycling containers to using biodegradable bags.
But when it came to shopping, we soon realised that eco-friendly lifestyle and
clothing options in the UAE were either too expensive or, in parts, completely non-existent.
This sparked the idea — why not create a platform to connect international sustainable brands and small fair trade artisans with the GCC consumer? Even better, why not do our bit to support these brands creatively without charging sky-high fees, therefore making their products affordable for the everyday consumer?
We looked into all types of brands: women’s casual and formal clothes, activewear, menswear, hand-worked accessories and sustainably made kitchenware, bedding… everything that goes into an eco-friendly lifestyle.
We should all feel good about our choices, and what feels more rewarding than helping others and the planet we all share? Join our WILD mission to make the world a better place while you learn, laugh, and grow with us along the way!
Alexis, Co-founder, Partner Relations
It all started with us dreaming of a different way during our days of back-to-back meetings on the hamster wheel — you know the feeling? Something just didn’t quite feel right in terms of how we lived our day-to-day lives.
Watching David Attenborough documentaries throughout 2020’s inevitable Netflix binge, we couldn’t help but open our eyes to the planet’s suffering and wonder how to improve our daily consumption habits.
After months spent in research, we could all agree on one thing — sustainability is hard. But although as humans we can’t make 100% sustainable products yet, what we can make is better choices.
In a bid to answer the region’s need for more ethical shopping options, we set out to bring you quality, affordable, and infinitely wearable sustainable fashion — that doesn’t look like it came out of your grandma’s ‘70s fashion catalogue! (and at the touch of your finger with some easy online shopping!)
Join WILD FABRIK and discover sustainable fashion that YOU want to be seen in. Sustainable looks (and feels) good on you!
Reine, Co-founder, Design
It was after a glimpse of the environmental impacts of fast fashion that we felt the urge to take action. With our different but complementary characters as leverage, we embarked on a journey to do something that mattered. Something that speaks from the heart, keeps our head in the stars and our mind down to Earth.
That’s how we came up with WILD FABRIK — a different and ethical concept, which dares to seek change in the region by using edgy colours, vibrant prints, and exceptional sustainable materials in clothes that are comfortable and accessories that are striking.
Healing our broken planet with conscious choices is at the core of our approach.
Every piece of clothing has a story to tell, and we want to make sure that those stories are heard and valued. Most of all, we stand tall and say no to fast fashion, unfair labour, and landfills.
Now you can too, by treating yourself and the environment right and doing some online shopping with WILD FABRIK. Join our movement and see for yourself that nothing feels sexier than a good choice!
Khalid, Maestro, Sales & CRM
Growing up in Dubai, I remember a time where the world seemed so much less complicated.
The country had far fewer people living here, and the dangers of pollution and global warming had yet to be fully understood. A day out in the desert was our ideal playground and we always took special care of its golden sands.
Seeing the world develop the way it has left me wondering, how did we get to this point? How did we forget our roots, our nature? We have reached the point where one can no longer ignore the impact that old practices have left on our environment and our societies.
Ultimately, it is down to all of us to drive this change and preserve what we have. I am proud to say that WILD FABRIK is here to offer up some alternatives and foster eco-friendly eCommerce in our region. It introduces a new lifestyle for many that are now becoming conscious of the current climate.
The Earth is what we all have in common — let’s save it today, so we can still have it tomorrow.