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As the New Year approaches, we start contemplating the past year and considering who we want to be in the coming year. Perhaps back in 2020, in the midst of the COVID pandemic, many of us realized that we had it in us to re-invent who we are, and who we want to be by just choosing a different path – perhaps a path we never thought we would choose.

Me, myself… I chose to follow my heart. As an avid nature lover, I have found solace in the wild, a peace that touches on meditation in a way that nothing else quite does. A deep empathy for everyone and everything around me. I found it hard to ignore what is happening to our planet. Wild fires, disasters, hail storms, thousand of people underpaid and stuck in poverty and now trapped in a situation where the weather has turned against them too. This weather caused by the endless overuse of our resources hasn’t happened on its own. Fast fashion, the thing we all enjoy and I find myself guilty of at times, is one of the main reasons of pollution.

Looking deeper into fast fashion we find some disturbing news which I wanted to touch on below.



“The fashion industry consumes one tenth of all of the water used industrially to run factories and clean products. To put this into perspective, it takes 10,000 liters of water to produce one kilogram of cotton or about 3,000 liters of water for one cotton shirt. Approximately 20% of the wastewater worldwide is attributed to this process, which accumulates over time, resulting in untreated water to enter the oceans that can never be made safe again”

Water is such a precious element in all our lives, from the fresh water we drink, to the water that all our marine life lives in. After all, we eat marine life and, if the water is polluted, we end up eating that pollution and so do our children, causing unknown sicknesses that we can never truly understand.




Next,  synthetic materials are the primary culprits that cause plastic microfibers to enter our oceans. “To be exact, approximately 35% of all microplastics are from these synthetic materials.  To further lower the price, producers turn to materials that may be of low quality. For example, many of the fibers are made of polyester, consisting of plastic and tend to release far more carbon emissions than cotton.”

This one is a tough one, as a lot of the clothing we buy have plastic in them and we never know. A lot of the brands conceal their use of plastics, and even give them unfamiliar names to try to trick us into buying them.


Image of a landfill with mountains of clothes due to fast fashion from the University of Queensland.

We have all been guilty of this, buying the latest trend as cheaply as we can find it and then changing our minds not even months later. Discarding our purchases and never wearing them again. The value of clothing has fast diminished in the eyes of consumers. As of 2019, the current report shows that 62 million metric tons of apparel were consumed globally. 57% of all discarded clothing ends up in landfill; the landfills start to pile up, then the trash is moved to an area to be incinerated. This process poses multiple public health and environmental dangers to the people who live in nearby communities, as toxic substances or large amounts of poisonous gases are released as a result of burning landfills.


The above points are just the tip of the iceberg. The more I read and watched, the more I felt sick. I couldn’t just stand by and do nothing; I felt the world had to know. As a human being, I am responsible to do my part, even if its small in comparison to the big corporation that should be the ones changing their ways. I still felt responsible.

After all I cannot change the weather, or politics. But I can change myself and those closest to me. If I didn’t try, then how could I look at myself deeply and be able to tell myself I have done my very best?

This is how WILD FABRIK started. It started long before we came up with the business plan, the name or even the full idea. It started in my heart, the day I decided I needed to make a change. I hope to touch a little bit of humanity in each of you, and I hope what I’ve said moves you to make conscious choices in the unconscious world we are living in. Make that your New Year’s Resolution!

Gergana Abdulrahman

Gergana is one of the Co-founders of WILD FABRIK. A passionate, purpose driven curious human, she hopes to inspire everyone to be better versions of themselves! 

She started this company out of a need for sustainable eco friendly alternatives for fashion, home and lifestyle. Because how can we make the world better if we don’t have options! 

“This is how WILD FABRIK started, it started long before we came up with the business plan, the name or the full idea. It started in my heart, the day i decided I need to make a change.”

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